How do I use a social media strategy template?

Fill it out in one sitting with whoever owns the business goals — imperfectly is fine. The template's job is forcing decisions; the feed's job is expressing them. Revisit quarterly.

Is this template really free?

Yes — one email unlocks it and the other two templates in the library. No follow-up sequence, no calls unless you ask for one.

Free template

The one-page social media strategy template

Most social media strategies fail by being documents nobody opens. This template forces the decisions that matter onto one page — who the content is for, what the business must become known for, and what gets published where — so every future “what should we post” question already has an answer.

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What’s inside.

The seven decisions that make posts add up to something
Guidance notes for every section, written in plain English
A 90-day focus block so strategy turns into a schedule
Works for any business, any platform mix

The sections you’ll fill in.

011. THE BUSINESS GOAL
022. THE AUDIENCE
033. THE ONE OR TWO THINGS WE MUST BECOME KNOWN FOR
044. CONTENT PILLARS (3-5)
055. PLATFORM PRIORITIES
066. VOICE IN THREE CHOICES
077. WHAT WE MEASURE
08THE 90-DAY FOCUS

Get the template

One email unlocks all three templates.