FRANCHISE MARKETING
Franchise marketing that scales without going generic.
Quick answer
Buzzer Beater Media runs franchise and multi-location marketing programs — the corporate-to-local system: one brand engine at the top, localized content and campaigns for every unit, and governance that keeps a hundred locations on-brand without strangling them.
Multi-location marketing fails in one of two directions.
Either corporate controls everything and locations feel generic and dead — or locations freelance and the brand fractures into a hundred inconsistent voices. The fix is a system: centrally produced brand content, localized layers per unit, campaign frameworks locations can deploy, and reporting that shows every operator what's working. We build and run that system.
What we do for franchise & multi-location.
Corporate content engine
The brand-level content bank every location draws from.
Local activation layers
Per-location content, offers, and community presence with real local flavor.
Franchise development marketing
The other funnel: content and campaigns that attract qualified franchisees.
Location-level paid
Geo-fenced campaign frameworks deployed per unit, managed centrally.
Brand governance
Guidelines, approval flows, and asset systems that keep everyone on-brand.
Unit-level reporting
Per-location dashboards operators and corporate both trust.
Platform priorities.
- TikTok
Facebook and Instagram do the local heavy lifting; TikTok scales brand moments; LinkedIn carries franchise development.
How engagements run.
Strategy
One page: audience, platforms, formats, and the KPIs we're actually chasing.
Content sprints
Regular capture and production cycles that bank weeks of content at a time.
Native formatting
Every asset cut for the platform it lives on — no cross-posted leftovers.
Feedback loop
Performance reviewed on a set cadence; winners scaled, losers cut.