What's the difference between influencer marketing and UGC?

Influencer campaigns rent a creator's audience; UGC buys creator-made content for your own channels and ads, regardless of the creator's reach. Most strong programs use both.

How much do influencer campaigns cost?

Creator fees range from product-only for nano creators to five figures for large accounts. We scope programs to budget and negotiate rates directly — you see every fee.

Do you handle contracts and rights?

Yes — usage rights, exclusivity, FTC disclosure requirements, and payment terms are all papered before content ships.

(06) Influencer & UGC

Real people move product. We manage the people.

Quick answer

Buzzer Beater Media runs influencer and UGC programs end to end: sourcing the right creators (micro to macro), negotiating and managing campaigns, securing usage rights, and turning creator content into a pipeline that feeds your organic channels and paid ads.

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What we run.

Creator sourcing & vetting

Fit over follower count: audience quality, engagement honesty, and brand safety checks.

Campaign management

Briefs, contracts, deadlines, approvals, payments — the operational grind, handled.

UGC pipelines

Always-on creator content produced for your ads and feeds, not just one campaign.

Micro & nano programs

Networks of smaller creators whose audiences actually trust them — often the best ROI in the channel.

Usage rights & whitelisting

Clean rights for paid usage, negotiated up front, documented properly.

Measurement

Tracking links, codes, and content performance — so creator spend answers to the same math as ads.

Questions, answered.

Put credible voices behind the brand.

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