Free template
The monthly social media report template
Most social reports prove work happened. This one is built to make next month smarter than last month: four layers of metrics in order of how much they matter, an insights section that forces a “so what,” and a next-month block that turns the reading into decisions.
What’s inside.
- The four-layer metrics hierarchy — activity, attention, behavior, business
- The same metrics every month, so trends can't hide
- An insights section that requires conclusions, not screenshots
- A next-month decisions block that closes the loop
The sections you’ll fill in.
- 01REPORTING PERIOD · PREPARED BY · DATE
- 02LAYER 1 — ACTIVITY (what we produced)
- 03LAYER 2 — ATTENTION (who saw it)
- 04LAYER 3 — BEHAVIOR (what they did)
- 05LAYER 4 — BUSINESS (what it produced)
- 06INSIGHTS (minimum three, maximum five)
- 07NEXT MONTH — DECISIONS
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